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CREATE A NONPROFIT “UNIQUE VALUE PROPOSITION” (UVP)
Use this free step-by-step guide to transform your fundraising and organizational storytelling.
Having an elevator pitch and a mission statement isn't enough. Nonprofits must be able to explain how they uniquely solve problems.
Most tools on the web for creating a UVP are lousy or only for businesses. This resource was custom-made for nonprofits.
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For the longest time, nonprofits were told all they needed was a strong mission, vision, and case for support. These are the building blocks for sure, but in an increasingly competitive funding world, we can turn to the marketing world for a trick that works - having a unique value proposition (UVP). In short, we must be able to tell donors, funders, and volunteers why we matter, why they should care, and why our approach is effective. If we aren’t saying this, we will be lost in the noise.
Because UVPs were created by marketers for the private sector we must retrofit them to nonprofits. We must be clear on our ideal audience, the pain points they struggle with, the products we offer to alleviate that pain, the benefits they’ll receive with our solution, and why we are effective, even more effective than other actors/groups in our region or sector.
Once completed, this will exist in your toolbox of fundraising resources like your case for support, your pitch language, your development plan, and your annual report, among others.
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"Sean is a highly skilled consultant who brings a full range of fundraising skills needed by non-profits at all levels from start ups, to mid-range and large national organizations. Sean has years of experience in all aspects of the field from donor relations to grant writing, planning, funding and managing campaigns. I’m grateful for his commitment and diligence in helping us identify and engage funders to support our critical work."
Caitlin Ryan, PhD, Director, Family Acceptance Project
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"Sean's training was invigorating and motivating. I loved that it was more of a conversation instead of a PowerPoint. He has the unique ability of keeping it simple but hitting it home."
Kristen Carmichael, Volunteer, Autism Alliance of Northeastern NY
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"I just wanted to thank you so much for all of your help planning the Kidpower Board Retreat meetings this year. You really helped our planning team focus the agenda in a way that identified key items we wanted to accomplish—including redirecting us when we got off track—that helped the board generate actionable items to move forward on our key initiatives for the coming year. Your support helped us to be especially productive in our meetings and gave us clear direction for the months to come. Thank you!"
Abby L Bleistein, MD, KidPower
Hi, I’m Sean, the "Nonprofit Fixer!"
I’m a coach, consultant, trainer, and strategic advisor. For the past 30+ years, I’ve helped causes, campaigns, and candidates raise millions of dollars and transformed nonprofit organizations and leaders. I’ve served in a wide variety of roles in nonprofits, including policy, communications, development, grassroots organizing, direct service, board leadership, and five stints as an executive director. I’ve worked on a wide range of issues including LGBTQ equality, reproductive justice, voting access, bullying prevention, climate change, and more.
You can see my work covered in media outlets internationally and I’ve received numerous awards and recognitions from the sector, the City of Detroit and the State of Michigan. I collaborate with leading nonprofit names like AFP, Candid, United Way, Idealware, Bloomerang, TechSoup, Wild Apricot, Funding for Good, Pamela Grow, and more. I own Mind the Gap Consulting, which offers coaching and consulting services for executive directors, boards, and fundraisers, as well as a suite of online training courses. I am a proud Detroit native but live with my husband and dog in New York City.
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